The next question that every employer will undoubtedly ask is this. WHAT IS  DIGITAL MARKETING  and why you choose to pursue a career in it. Describe why you decided to pursue a profession in digital marketing.

Some of the most popular reasons are: dynamic and creative work, consistent growth, a fast-paced scope, well-paying jobs, and, most importantly, digital marketing has become a crucial of any firm today, and you want to be a part of this competitive industry.

The interviewer is trying to figure out why individuals are using web marketing so much these days. Here are some crucial elements to include in your response, as suggested by us:
Explain how the gradual development of technology has made marketing easier, and, more crucially, how precise targeting has become today. Discuss how you can reach out to a wider global audience while also categorising them according to specific criteria.
Another issue worth considering is the cost-effectiveness of online marketing in comparison to traditional marketing.

Search Engine Optimization (SEO) is the process of increasing the volume and quality of incoming visitors to your website or domain through search engine results. The goal of SEO is to improve a company’s visibility. Organic results are more trusted by the audience than bought results.

It offers quality visitors to your website if your website is listed for the relevant and right keywords. Additionally, rather than relying on terminologies, consider explaining SEO in your own terms. Companies want to know exactly what you’re getting at.

Because this is the foundation of any SEO Specialist’s employment, this question is certain to arise. You must have a thorough understanding of keyword analysis, and here are a few pointers to keep in mind as you respond:

Mention the tool you’d use to come up with the top terms and their search volumes.
Keywords must be picked depending on their relevance and level of competition.

Google AdWords is a pay-per-click (PPC) internet advertising platform developed by Google that allow companies to reach a possible targeted audience by running adverts.

Unlike other pay-per-click services, such as Facebook Ads, Google AdWords offers advertisers two ways to reach potential customers:

Google’s Search Network is a good place to start.
Google’s Display Network is where you’ll find it.

Different characteristics of digital marketing –

SEO stands for “search engine optimization” (SEO)
Search Engine Optimization (SEO) (SEM)
Marketing with Content
Marketing via email
Marketing on Social Media
E-commerce Promotion

The most common and efficient methods for increasing website traffic are:

Display advertising (paid search)
Marketing with content
Creating catchy headlines
SEO-related activities
Optimization of content
Using long-tail keywords as a target
Looking for referral traffic through guest blogging
LinkedIn content posting
Internal Linking Email Marketing

The most important and fundamental element of Search Engine Optimization is the keyword. Keywords are used by users to find a product or service on the internet.

All of your SEO efforts revolve around keywords. They are essential for higher search engine results page rankings (SERPs). Making your website SEO optimised for keywords that are relevant to your business is critical. This will improve the ranking of your website’s pages in search engines, making it easier for people to locate your website.

For better page ranking, keywords can be used in the following areas-

Website URL
Website Title
Meta tag
Web page content
Body text
Headlines

White hat SEO is the most widely used SEO approach, which employs procedures and techniques that do not violate search engine guidelines in order to increase a site’s search engine ranks. High-quality content, link acquisition, website HTML optimization, and reorganisation are all examples of white hat SEO strategies. You may expect long-term development in your rankings if you use white hat SEO.

Black hat SEO – It takes advantage of different flaws in search engine algorithms to achieve high rankings. Search engines have specified SEO criteria, and black hat SEO does not follow them. Keyword stuffing, link spam, hidden text, and hidden links are examples of black hat SEO practises. You can expect unpredictably rapid but short-term rankings growth if you use these strategies.

Grey hat SEO is neither black nor white, but rather a mix of the two. It’s a shift from black to white SEO strategies, as well as from white to black SEO techniques.

• Keyword Discovery
• RankWatch
• Moz
• Alexa Ranking
• Google Analytics
• Crazy Egg Heatmaps
• Favicon Generator
• XML Sitemap Generator
• SubmitExpress Link Popularity
• Digital Point Keyword Tracker
• Google Trends
• Google Keyword Planner
• Kissmetrics
• SEMrush
• Ahrefs
• Buzzsumo
• AdExpresso
• Buffer App
• MailChimp
• Unbounce
• Hasoffers

Headlines and subheadlines should be no more than 30 characters long, and descriptions should be no longer than 90 characters long.

Extensions on the phone
Extension of a Callout
Encourage the use of extensions.
Extension for structured snippets
Extensions for sitelinks, affiliate locations, and apps