DIGITAL MARKETING

DIGITAL MARKETING TRAINING

DIGITAL MARKETING: Digital marketing is the component of marketing that utilizes internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services Digital marketing is the component of marketing that utilizes internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. V cube Software Solutions offers a Digital marketing course in Kukatpally, Hyderabad.

DURATION:45 days

digital marketing course in hyderabad

Digital Marketing Training Institutes in Hyderabad

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Curriculum for the digital marketing

Best Digital Marketing Institute in Hyderabad

Marketing Basics

  • What is Digital Marketing?
  • Advantages Of Digital Marketing
  • 4’s of Marketing
  • Advanced 7P’s Marketing Mix.
  • Definitions of Branding, Marketing, Advertising, Promotions and Sales.
  • What is domain & Exact Match domain?
  • What is Google algorithm update?
  • What is Google Panda update?
  • What is Google Penguin update?
  • What is Google Hummingbird update?
  • What is Fred’s update?
  • What are black hat & white hat & greyhat technique?
  • How to keep the website safe from Google penalties?
  • How to analyze the website & audit?
  • How to do competitor’s research?
  • How to find a suitable niche of your interest?
  • What are the tools to find trending topics in the market?
  • What is site authority, page authority, link juice?

Introduction to Digital Marketing

  • Types of Digital Marketing
  • Digital Marketing VS Traditional Marketing.
  • Traditional Marketing Funnel.
  • Brand/Product Visibility.
  • Traffic – Targeted vs. non-targeted.
  • Converting Traffic into Leads.
  • Visitor Engagement.
  • Visitor Retention.

Digital Marketing Modules

Introduction to SEO

  • What is a Search Engine, How does it work?
  • How does the Search engine work?
  • What is SEO?
  • Introduction to SERP
  • Ranking Methodology
  1. SEO (Search Engine Optimization)

On-page Optimization

  • Title, Description, keywords selection
  • Category selection
  • Theme/template selection
  • WordPress installation
  • Plug-in selection & how to use the process
  • Submit to Google webmaster tool process
  • Submit to Google Analytics tool process
  • Sitemap creation
  • Posts, pages, tags management
  • Sidebar optimization
  • Social sharing settings
  • Keyword selection using various keyword tools
  • Outbound & inbound links
  • Content Creation
  • Content Optimization
  • Side Headings and image setup
  • Video Embedding process
  • Menu bar placement
  • Language Settings
  • Website header & Footer Optimization
  • Website Logo Settings
  • Sidebar & Navigation settings
  • txt & its usage
  • Malware find & removal process
  • How to make the website mobile-friendly?
  • How to make a website load faster?
  • Subscribe form creation

Off-page Optimization

  • Directory Submission
  • Submit site to various search engines process
  • Social Bookmarking
  • Blog commenting/link building
  • Context link strategy
  • Guest posting
  • Article submission
  • Classified postings
  • Forum submission
  • Profile creation

Google Webmaster Tools

  • Adding Website to Search Console & Verification Process.
  • Setting Geo-target location.
  • Search Queries Analysis.
  • Filtering Search Queries.
  • External Links Report.
  • Crawl Stats & Errors.
  • Fixing Crawl Stats Errors.
  • Fixing 404 Errors.
  • Robots .txt
  • Google Analytics
  • Introduction to Google Analytics.
  • How to set up Analytics account
  • Google Analytics Dashboard.
  • Goals and Conversions
  • How to set up Goals?
  • Types of Goals.
  • Bounce Rate.
  • Difference between existing rate & Bounce rate
  • How to reduce the Bounce rate?
  • How to Integrate Google Ads and Analytics account?
  • How to set up Filters?
  • How to view customized reports?
  • Traffic Sources/Channels
  • Traffic Behavioral flow

Keyword Analysis

  • What are Keywords?
  • Types of Keywords
  • Google Keyword Planner tool
  • Keywords analysis tools. (Keyword tool – Paid tool)
  • How to do keyword research?
  • Keyword ideas generation.
  • Google search operators
  • Competition analysis
  • Finalizing the keywords list

SEM (Search Engine Marketing)

  • What is SEM?
  • Advantages of SEM
  • What is the Google ads platform & How to register for an account?
  • What are paid ads?
  • What is CPC, CPM, CPA & Where to use it?
  • Campaign creation
  • Ad Group Settings
  • How to Create an Actual Advertisement (Ad) & run?
  • Bidding Strategies
  • How to get 2000 Rs coupons from Google Ads?
  • Daily & Monthly budget management
  • How to use a keyword planner to collect suitable keywords?
  • Ad preview benefits
  • Ad extensions & benefits
  • Multiple campaigns & management
  • How to pause & run ads?
  • How to optimize ads?
  • Display planner
  • Ad account types
  • Keywords to promote
  • Google Ad Types:
  • Search Ads
  • Display Ads
  • Video Ads
  • Mobile Ads
  • Shopping Ads
  • CPC
  • CPM
  • CPV
  • CPA
  • ECPC

Introduction to Social Media & Facebook (SMO/SMM)

  • Social Media and Its importance in Digital Marketing
  • SMM VS SMO
  • How to Create Profiles and pages on FB, Twitter, LinkedIn, etc?
  • Techniques involved in managing social accounts
  • How to Boost Social Media Pages & Get More Likes or Shares?
  • How to update & Reach more people through SEO/SEM?

Facebook Advertising

  • Introduction to Facebook advertisement
  • Facebook account setup
  • Facebook for a personal account and its elements
  • Creating a post.
  • Types of posts and statistics
  • Hashtags and its advantages.
  • Facebook page designing
  • Page management options
  • Facebook events creation.
  • Facebook Insights
  • Facebook Groups
  • Facebook page for businesses
  • Different types of Business pages offered by Facebook
  • How to make payments to Facebook to run ads?
  • How to run ads through Ads Manager on Facebook?
  • Difference between Facebook advertising and Google Advertisements.
  • Types of Promotions with Facebook Advertisement
  • How to target a specific targeted audience?
  • Advanced Audience Targeting
  • Ad formats.
  • Conversion Tracking.

YouTube Marketing

  • YouTube Marketing Introduction
  • Creating a Channel on YouTube
  • Types of videos.
  • Uploading video
  • YouTube Video SEO
  • Annotations and Cards.
  • How to use Playlists.
  • Understanding Copyrights and Spam
  • YouTube Creator studio dashboard
  • YouTube Analytics
  • YouTube violation rules
  • Making Money from YouTube

LinkedIn Marketing

  • Introduction to LinkedIn
  • LinkedIn for SEO
  • Benefits of LinkedIn Network
  • LinkedIn Profile Creation
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations on LinkedIn.
  • Adding new connections.
  • LinkedIn Posts
  • LinkedIn Groups
  • Finding jobs on LinkedIn
  • Creating a business page on LinkedIn.
  • LinkedIn business page customization

Twitter Marketing

  • Introduction to Twitter
  • Twitter for Brand building
  • Creating a Twitter profile.
  • Fan Engagement on Twitter
  • Twitter hashtags
  • Choosing Hashtags for your business
  • Engaging users on Twitter
  • Integrating Twitter with other social media networking sites.
  • Advanced Program

E-mail Marketing

  • Introduction to Twitter
  • Twitter for Brand building
  • Creating a Twitter profile.
  • Fan Engagement on Twitter
  • Twitter hashtags
  • Choosing Hashtags for your business
  • Engaging users on Twitter
  • Integrating Twitter with other social media networking sites.
  • Advanced Program

Affiliate Marketing

  • What is Affiliate Marketing?
  • Advantages of approaching affiliate marketing
  • How to design & set up a website for affiliate marketing?
  • What is & How to manage e-commerce websites?
  • Vendor Selection, Best product selection
  • How to generate content for the product & get ready for promotion?
  • How to reach targeted customers?
  • Product affiliate link generation
  • How to register affiliate accounts with top ecommerce players?
  • How to manage your dashboard on affiliate sites?
  • How to track & verify your daily earnings?
  • How to get credited your affiliate earnings without any issues

Google My Business Listing

  • What is Google my business?
  • Advantages of listing your business on Google
  • How to apply for my Business?
  • How to verify your ownership through a Land phone or postal card?
  • How to set up the best listing?

Ad sense

  • Google Ad-sense network basics & complete tips
  • How to apply for AdSense & get approval for sure?
  • What are responsive ads & its advantages?
  • How to monetize website & YouTube using AdSense?

YouTube Channel Creation & Monetization Process

  • How to create a YouTube Channel
  • How to verify channel
  • How to upload videos, YouTube translations
  • YouTube info & settings, enhancements, audio, annotations, cards, subtitle creation & close captions
  • How to monetize your videos?
  • How to apply for AdSense through YouTube
  • How to optimize YouTube Videos
  • How to enable ads in our videos on the YouTube channel

Genuine Make Money Online & Work from Home Techniques

  • How to earn 10,000/- Rs. From website?
  • How to earn 10,000/- Rs. As a content Developer?
  • How to earn 10,000/- Rs. From YouTube?
  • How to earn 10,000/- Rs. As an SEO/SEM Expert?
  • How to earn 10,000/- Rs. From Affiliate Marketing?
  • How to earn 10,000/- Rs. As a Google business listing expert?
  • How to earn unlimited income as a freelancer based on your skills & Interest.

Description of the Digital Marketing course : What is Digital Marketing?

Best Digital Marketing Course in Hyderabad

Digital marketing is a type of marketing that promotes products and services through the use of the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. This course consists of SEO Training, Google Ad words Training, Social Media Marketing, Email Marketing, Affiliate Marketing, Google Analytics, and 360 Degree Implementation are all included in the Digital Marketing Course. We have a variety of training options, including both online and offline training. We’ve also begun implementing E-learning, where students can study at any time by watching recorded videos of the teacher. Its evolution in the 1990s and 2000s altered how brands and businesses use technology for marketing. As digital platforms have become more integrated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become more common, employing a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, co-branding, and social media marketing.

Why you should get Digital Marketing from V Cube?

Top 10 Digital Marketing Institute in Hyderabad

Digital Marketing is one of the leading and finest Digital Marketing course institutes in Hyderabad VCUBE  is a complete approach to learning this course. We offer  SEO Training, Google Ads Training, Social Media Marketing, Email Marketing, Affiliate Marketing, Google Analytics, and 360 360-degree implementation are all
included in the Digital Marketing Course. We have a variety of training options, including both online and offline training. We’ve also begun implementing E-learning, where students can study at any time by watching
recorded videos of the teacher. V Cube Software Solutions is one of the major software training institutes in Hyderabad. We offer both online and offline software training. Best Institute for Digital Marketing in Kphb is
one of our specialties. We put forth our best efforts to bring out the best skills in our students by providing placement assistance, job-oriented training, Real-Time Live Projects, Mock Interviews, and many other services. During the digital marketing course, which is included in the certification, students are required to work on a one-on-one Real Time Live Project, and the classroom is limited to only 6-7 students. As a result, we’ll be able to focus on each student, analyze their abilities, and provide guidance. Our Digital Marketing Academy trainers have 8+ years of experience and also provide career counseling programs during the course. We guarantee that our Digital Marketing Training Institute in Hyderabad will provide you with the highest level of satisfaction at the end of the course and that you will leave with confidence and hands-on experience. Join us now for a Digital marketing course in Kukatpally.

What is Facebook Ads?

Facebook ads are paid messages written in the voice of businesses that help them reach the individuals who matter the most to them. Advertisers build campaigns with specified aims, known as advertising objectives, and then design ads inside those campaigns to assist them achieve those goals. Join the Digital Marketing Course in Kphb To Know More About FB ads.

Uses of  Facebook Ads : 

Facebook advertising can assist a business in increasing the exposure of their Facebook content and increasing traffic to their core website material – whether it’s cornerstone site content, basic ad copy, or blogs. Facebook advertising can be targeted to increase site traffic, impressions, and even click-through rate (CTR).

 

What is Google Adwords?

Google Ads is a product that can help you promote your business, sell items or services, raise awareness, and drive visitors to your website. Google Ads accounts are handled online, so you can create and edit your ad campaign, including ad text, settings, and budget, at any time.

What is SEO?

SEO is an abbreviation for ‘Search Engine Optimization,’ and it refers to the practice of obtaining traffic via free, organic, editorial, or natural search results in search engines. It seeks to boost your website’s ranking in search engine results pages. Remember that the higher the website ranks in the search results, the more people will see it. A strong SEO strategy includes a variety of actions, such as :

  • Identifying relevant keywords with high search traffic potential.
  • Creating and optimizing high-quality, valuable content for search engines and users.
  • Including relevant links from reputable websites
  • Results evaluation
  • SEO is now seen as a crucial marketing activity.

What Is Social Media Marketing (SMM)?

The use of social media and social networks to sell a company’s products and services is referred to as social media marketing (SMM). Social media marketing allows businesses to communicate with existing consumers and reach new ones while promoting their desired culture, mission, or tone. Marketers can track the success of their efforts using data analytics tools designed specifically for social media marketing.

 

What are the salary trends of Digital marketers in Hyderabad?

Digital Marketing Course Training in Hyderabad

According to the scale of Digital Marketer in Hyderabad and India, An entry-level Digital Marketing executive with less than 1 year of experience can expect to earn an average total compensation of ₹3,00,00 – 4,00,000. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of ₹6,00,000-12,00,000.

Frequently Asked Questions

Who can pursue this course?

  • Anyone with a creative spirit and the ability to surf the internet can benefit from digital marketing training.

What are the Prerequisites?

  • Digital marketing training does not have any prerequisites. However, to work full-time in this sector, one must be a graduate (in any stream). As digital marketing training is not entirely technical, no programming background is required.

Do you offer placement?

  • Yes, we offer 100% placement assistance. Because of its low cost and capacity to reach a wider audience for promotion, SMEs and MNCs are adapting or shifting their present marketing approaches to digital marketing. As a result, the graph shows that opportunities for full-time employment are rising upwards. There are other alternatives for freelancing.

Is SEO and digital marketing the same?

  • No, SEO is a method used in Digital Marketing. Apart from SEO, there are seven more modules. SEO is the process of increasing the rating of a website. SEM focuses on producing advertisements for search networks. SMO is used to promote a company and engage customers by utilizing popular social media platforms. E-mail marketing is the practice of sending out mass e-mails or newsletters to prospects or customers to promote or announce special deals. ORM is a technique for safeguarding your online presence, and GA is at the heart of Digital Marketing. Join Digital Marketing Training in Kukatpally to Learn more  about Seo

I am an undergraduate, How will it be useful for me?

  • For an undergraduate, digital marketing training can be pursued to supplement abilities, and after graduation, full-time employment can be sought. As a result, undergraduates can pursue internships and freelance opportunities. If a person has a company idea, digital marketing can be used to promote the business.

What are the salary trends of Digital marketers in Hyderabad?

  • According to the scale of Digital Marketer in Hyderabad and India, An entry-level Digital Marketing executive with less than 1 year experience can expect to earn an average total compensation of ₹3,00,00 – 4,00,000. An early career Digital Marketing Manager with 1-4 years of experience earns an average total compensation of ₹6,00,000-12,00,000.

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