DIGITAL MARKETING

DIGITAL MARKETING: Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services Digital marketing  is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. V cube software solutions offers digital marketing course in Kukatpally, Hyderabad.

DURATION:45 days

 

DIGITAL MARKETING KEY HIGHLIGHTS

 100+ hours of learning

 Real-time industry professionals curate the course.

 Internships and live projects

 Dedicated staff of placement experts

Placement is guaranteed 100 percent Assistance

28+ Skills That Are Useful in the Workplace

Trainers with a minimum of 12 years of experience

Videos and back-up classes

Subject Matter Experts Deliver Guest Lectures

CONTACT US

Description Of The Digital Markrting

what is digital marketing ?

Digital marketing is a type of marketing that promotes products and services through the use of internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms. Its evolution in the 1990s and 2000s altered how brands and businesses use technology for marketing. As digital platforms have become more integrated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical stores, digital marketing campaigns have become more common, employing a combination of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, co-branding, and social media marketing.

Curriculum for the digital marketing

  • What is Digital Marketing?
  • Advantages Of Digital Marketing
  • 4P’s of Marketing
  • Advanced 7P’s Marketing Mix.
  • Definitions of Branding, Marketing, Advertising, Promotions and Sales.
  • What is domain & Exact Match domain?
  • What is Google algorithm update?
  • What is Google Panda update?
  • What is Google Penguin update?
  • What is Google Hummingbird update?
  • What is Fred update?
  • What are black hat & white hat & greyhat technique?
  • How to keep website safe from Google penalties?
  • How to analyze website & audit?
  • How to do competitors research?
  • How to find suitable niche of your interest?
  • What are the tools to find trending topic in the market?
  • What is site authority, page authority, link juice?
  • Types of Digital Marketing
  • Digital Marketing VS Traditional Marketing.
  • Traditional Marketing Funnel.
  • Brand/Product Visibility.
  • Traffic – Targeted Vs Non-targeted.
  • Converting Traffic into Leads.
  • Visitor Engagement.
  • Visitor Retention.

Introduction to SEO

  • What is Search Engine, How it work?
  • How does the Search engine works?
  • What is SEO?
  • Introduction to SERP
  • Ranking Methodology
  1. SEO (Search Engine Optimization)

On-page Optimization

  • Title, Description, keywords selection
  • Category selection
  • Theme/template selection
  • WordPress installation
  • Plug-in selection & how to use process
  • Submit to Google webmaster tool process
  • Submit to Google Analytics tool process
  • Sitemap creation
  • Posts, pages, tags management
  • Sidebar optimization
  • Social sharing settings
  • Keyword selection using various keyword tools
  • Outbound & inbound links
  • Content Creation
  • Content Optimization
  • Side Headings and image setup
  • Video Embedding process
  • Menu bar placement
  • Language Settings
  • Website header & Footer Optimization
  • Website Logo Settings
  • Sidebar & Navigation settings
  • txt & its usage
  • Malware find & removal process
  • How to make website mobile friendly?
  • How to make website load faster?
  • Subscribe form creation

Off-page Optimization

  • Directory Submission
  • Submit site to various search engines process
  • Social Bookmarking
  • Blog commenting/link building
  • Context link strategy
  • Guest posting
  • Article submission
  • Classified postings
  • Forum submission
  • Profile creation
  • Adding Website to Search Console & verification Process.
  • Setting Geo-target location.
  • Search Queries Analysis.
  • Filtering Search Queries.
  • External Links Report.
  • Crawl Stats & Errors.
  • Fixing Crawl Stats Errors.
  • Fixing 404 Errors.
  • Robots .txt
  • Google Analytics
  • Introduction to Google Analytics.
  • How to set up Analytics account
  • Google Analytics Dashboard.
  • Goals and Conversions
  • How to set up Goals?
  • Types of Goals.
  • Bounce Rate.
  • Difference between exist rate & Bounce rate
  • How to reduce Bounce rate?
  • How to Integrate Google Ads and Analytics account?
  • How to set up Filters?
  • How to view customized reports?
  • Traffic Sources/Channels
  • Traffic Behavioral flow
  • What are Keywords?
  • Types of Keywords
  • Google Keyword Planner tool
  • Keywords analysis tools. (Keyword tool – Paid tool)
  • How to do keyword research?
  • Keyword ideas generation.
  • Google search operators
  • Competition analysis
  • Finalizing the keywords list
  • What is SEM ?
  • Advantages of SEM
  • What is Google ads platform & How to register for an account?
  • What are paid ads?
  • What is CPC, CPM, CPA & Where to use it?
  • Campaign creation
  • Ad Group Settings
  • How to Create Actual Advertisement (Ad) & run?
  • Bidding Strategies
  • How to get 2000 Rs coupons from Google Ads?
  • Daily & Monthly budget management
  • How to use keyword planner to collect suitable keywords?
  • Ad preview benefits
  • Ad extensions & benefits
  • Multiple campaigns & management
  • How to pause & run ads?
  • How to optimize ads?
  • Display planner
  • Ad account types
  • Keywords to promote
  • Google Ad Types:
  • Search Ads
  • Display Ads
  • Video Ads
  • Mobile Ads
  • Shopping Ads
  • CPC
  • CPM
  • CPV
  • CPA
  • ECPC
  • Social Media and Its importance in Digital Marketing
  • SMM VS SMO
  • How to Create Profiles, Pages in FB, Twitter, and LinkedIn etc?
  • Techniques involved in managing social accounts
  • How to Boost Social Media Pages & Get more Likes or Shares?
  • How to update & Reach more people through SEO/SEM?
  • Introduction to Facebook advertisement
  • Facebook account setup
  • Facebook for personal account and its elements
  • Creating a post.
  • Types of posts and statistics
  • Hashtags and its advantages.
  • Facebook page designing
  • Page management options
  • Facebook events creation.
  • Facebook Insights
  • Facebook Groups
  • Facebook page for businesses
  • Different types of Business pages offered by Facebook
  • How to make payments to Facebook to run ads?
  • How to run ads through Ads Manager in Facebook?
  • Difference between Facebook advertising and Google Advertisements.
  • Types of Promotions with Facebook Advertisement
  • How to target specific targeted audience?
  • Advanced Audience Targeting
  • Ad formats.
  • Conversion Tracking.
  • YouTube Marketing Introduction
  • Creating Channel on YouTube
  • Types of videos.
  • Uploading video
  • YouTube Video SEO
  • Annotations and Cards.
  • How to use Playlists.
  • Understanding Copyrights and Spam
  • YouTube Creator studio dashboard
  • YouTube Analytics
  • YouTube violation rules

Making Money from YouTube

  • Introduction to LinkedIn
  • LinkedIn for SEO
  • Benefits of LinkedIn Network
  • LinkedIn Profile Creation
  • Optimizing the profile
  • Skills and Endorsements
  • Recommendations on LinkedIn.
  • Adding new connections.
  • LinkedIn Posts
  • LinkedIn Groups
  • Finding jobs on LinkedIn
  • Creating a business page on LinkedIn.
  • LinkedIn business page customization
  • Introduction to Twitter
  • Twitter for Brand building
  • Creating a twitter profile.
  • Fan Engagement on Twitter
  • Twitter hashtags
  • Choosing Hashtags for your business
  • Engaging users on Twitter
  • Integrating Twitter with other social media networking sites.
  • Advanced Program
  • Introduction to Twitter
  • Twitter for Brand building
  • Creating a twitter profile.
  • Fan Engagement on Twitter
  • Twitter hashtags
  • Choosing Hashtags for your business
  • Engaging users on Twitter
  • Integrating Twitter with other social media networking sites.
  • Advanced Program
  • What is Affiliate Marketing?
  • Advantages of approaching affiliate marketing
  • How to design & setup website for affiliate marketing?
  • What is & How to manage ecommerce websites?
  • Vendor Selection, Best product selection
  • How to generate content for product & get ready for promotion?
  • How to reach targeted customers?
  • Product affiliate link generation
  • How to register affiliate accounts with top ecommerce players?
  • How to manage your dashboard in affiliate sites?
  • How to track & verify your daily earnings?
  • How to get credited your affiliate earnings without any issues
  • What is Google my business?
  • Advantages of listing your business in Google
  • How to apply for my Business?
  • How to verify your ownership through Land phone or postal card?
  • How to setup best listing?
  • Google Adsense network basics & complete tips
  • How to apply for adsense & get approval for sure?
  • What are responsive ads & its advantages?
  • How to monetize website & YouTube using adsense?
  • How to create YouTube Channel
  • How to verify channel
  • How to upload videos, YouTube translations
  • YouTube info & settings, enhancements, audio, annotations, cards, subtitle creation & close captions
  • How to monetize your videos?
  • How to apply for adsense through YouTube
  • How to optimize YouTube Videos
  • How to enable ads in our videos in YouTube channel
  • Start Digital Marketing Agency to provide Multiple DM services
  • Plan for startup company & become entrepreneur
  • Create a website & earn through ads
  • Become SEM expert & Provide services
  • Become a content developer/writer
  • Register & earn as freelancer
  • Become content marketing vendor & sell content in bulk
  • Become SEO expect & boost client websites
  • Apply for Digital Marketing specialist Openings in the Market
  • Add Digital marketing skills in your job profile
  • We help each individual to run a website from scratch
  • We provide live projects to practice
  • We guide you how to register & become freelancer
  • We refer interested students to the content marketing agencies for content writer position.
  • We consider talented students to work on our own multiple projects as SEO executive based on our requirement.

We guide you to get Google Ads certified Partner Program

  • How to earn 10,000/- Rs. From website?
  • How to earn 10,000/- Rs. As content Developer?
  • How to earn 10,000/- Rs. From YouTube?
  • How to earn 10,000/- Rs. As SEO/SEM Expert?
  • How to earn 10,000/- Rs. From Affiliate Marketing?
  • How to earn 10,000/- Rs. As Google business listing expert?
  • How to earn unlimited income as freelancer based on your skills & Interest.

Join with us to start your career