Career Growth in Digital Marketing: If you want to start a career in digital marketing in India or anywhere else in the world, we understand that it can be overwhelming at first.
However, with the right and clear information about career opportunities in digital marketing in India, you will be able to understand the options and choose the best one.
In this blog, we will provide you with all of the information you need to get started in digital marketing. Make sure to read all the way to the end for some advice on how to launch a successful career in digital marketing.
But, before we get started, let’s take a look at why digital marketing is becoming so popular and what the future of digital marketing in India looks like.
For the uninitiated, digital marketing is the marketing of your products/services via digital channels and mediums in order to make them visible to viewers, convert them into customers, and retain them.
Let’s take a look at why digital marketing is so important in today’s world.
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Scope & Need of Digital Marketing in India
Because of its ability to market products and services to a larger global audience at affordable rates, digital marketing has grown in popularity in India since its inception.
One of the many reasons why marketers shifted to digital marketing was the option of advertising your products online to only those who fit your target audience criteria or remarketing your ads specifically to people who showed interest in the past.
To top it all off, since the Covid-19 crisis hit the world, digital marketing has been adopted by businesses large and small because it has proven to be one of the most effective ways to conduct marketing campaigns even when their audiences are stuck at home.
There was no stopping the emergence of new digital marketing trends. In these trying times, digital marketing has truly helped many businesses survive and re-establish themselves.
Career Growth of Digital Marketing
To begin, here is a statistic on the valuation of India’s digital advertising industry over the years. Let’s take a closer look at it.
The digital advertising industry in India had a market size of around 47 billion in 2015, and it is expected to grow to around 199 billion in the fiscal year 2020. This figure is expected to rise to 539 billion rupees by the fiscal year 2024, indicating a significant increase in the digital advertising segment.
This demonstrates that a lot of money is being pumped into these digital channels today, which means that digital marketing activities are being utilised extensively.
These activities require highly skilled professionals to oversee them in order to run smoothly. So that’s one encouraging statistic indicating a promising career path in digital marketing in India.
Another snippet from the popular job portal Naukri lists the current number of digital marketing job openings in India:
That is a staggering number of available jobs in digital marketing. Furthermore, these are only the jobs that have been posted on Naukri, so you can imagine the actual number of job opportunities.
As a result, it is safe to say that the growth potential of careers in digital marketing in India is very promising, and the time has come to get started in this field.
If you’re still unsure whether digital marketing is a viable career path for you, you should definitely read this blog to learn more.
Find out if digital marketing is the right career path for you by reading on.